Artisan Coffee

Build a product story using artisan looks to sit with Target's fair trade coffee.

For this project, I focused on building a coffee collection in terracotta.

Contributions

Trend research

Concept development

Inputs to line plan

Material and technique development

Product development and execution

Vendor communication

Art direction for cookbook

During a line plan brainstorm, I asked whether we had ever worked with our cookbook vendor to put our product on the book covers. We hadn't, but everyone loved the idea, so I took the lead on the planning and execution. I reached out to the vendor and started a very successful collaborative relationship that has continued in other programs.