Concept Board
Artisan Coffee
Build a product story using artisan looks to sit with Target's fair trade coffee.
For this project, I focused on building a coffee collection in terracotta.
Contributions
Trend research
Concept development
Inputs to line plan
Material and technique development
Product development and execution
Vendor communication
Art direction for cookbook
Product Renderings
Full Coffee Suite, Self-styled
Cookbook styling
During a line plan brainstorm, I asked whether we had ever worked with our cookbook vendor to put our product on the book covers. We hadn't, but everyone loved the idea, so I took the lead on the planning and execution. I reached out to the vendor and started a very successful collaborative relationship that has continued in other programs.
Cookbook Style Guide
Final Cookbook Cover